For years, Pablo Escobar’s brother worked as an accountant in the brutal Medellín Cartel as it reinvented the global cocaine trade.

By Allen Kim, CNN

Now, he’s got his eyes set on a new market to disrupt: smartphones. Roberto Escobar, 71, is releasing a foldable phone through his investment company, Escobar Inc. It’s called the Escobar FOLD 1, and it’s named after his brother.

Escobar Inc. CEO Olof Gustafsson told CNN that the screen is made of a proprietary plastic that “makes it almost unbreakable,” claiming that it is the “most durable telephone screen on the market.” Prices start at $349. The phone uses Google’s Android operating system.” Our phone has gone through rigorous testing,” Gustafsson said. “The only true way to break our phone is to burn it, which I would imagine an average user would not do.”

The company was formed by Roberto Escobar in 1984 as a holding company for “assets and value protection” for the Escobar brothers, according to its website.

There were, at the time, quite a bit of them. Pablo Escobar was reportedly responsible for trafficking 80 percent of the world’s cocaine during the late 1970s and early 1980s. Forbes put Pablo Escobar on its list of the world’s billionaires from 1987 until 1993. Escobar was shot and killed in December 2 in his hometown of Medellín while a fugitive from Colombian authorities. Roberto surrendered to the police in 1992 during a crackdown of the Medellín Cartel, and he spent 10 years in prison for drug-related crimes.

After his release, he set up a tour of one of his brother’s homes as a business and once claimed that he discovered a breakthrough in finding a cure for AIDS. More

By Allen Kim, CNN