Samsung and Microsoft are hoping foldable phones will drive new growth in a now-less-exciting smartphone market.
First it was Samsung failed effort in April and retry in early September. Then Microsoft announced one a few weeks later.
Foldable smartphones seem to be all the rage these days as the industry looks for the next driver of growth. But do consumers really need or want these foldable phones? The tech companies producing them certainly hope so.
With the smartphone market saturated and 5G not fully up to speed yet, there’s been little reason for consumers to upgrade their phones. But now Samsung, Microsoft, Huawei, and other smartphone makers are hoping to juice sales by developing foldable phones. These devices meld a smartphone and tablet into one device, giving users access to a big screen that can be folded for easy portability.
Samsung’s Galaxy Fold Foldable Phone was among the first out of the gate, with the South Korean consumer electronics company launching it worldwide this fall. It was slated to launch in April, but problems with the screens and hinges delayed the rollout.
Since its debut, reviews have been mixed. In one test in which the Galaxy Fold Foldable Phone was opened and closed for 14 hours straight by a machine, the hinge and screen got damaged after 119,380 folds. That’s less than the 200,000 times Samsung said a user would open and close it in five years. In other cases, reviewers called it the wave of the future but at an expensive price point.
The jury is still out as to whether it will be a hit with consumers, but most agree it will appeal to early adopters and people looking for a completely new form factor.
Not to be left out of the race, Microsoft surprised everyone with the announcement of the Surface Duo during a Surface event in late September. Its foldable smartphone is slated to launch in time for the holidays in 2020.
The device is made up of two 5.6-inch screens that, once opened, become a single 8.3-inch screen.
The Surface Duo is the software giant’s first phone in years and surprisingly runs on Alphabet subsidiary Google’s Android mobile operating system. Microsoft hasn’t released any specs for the Surface Duo beyond that. It’s also developing Windows 10X for dual-screen devices, including the Surface Neo, a foldable tablet, betting it’s a market that’s about to take off.
Huawei is reportedly sticking to China with its foldable phone, which is also delayed. Huawei had set its sights on a June release of the Mate X, but Huawei landed on a blacklist in the U.S., preventing American companies from doing business with it, which pushed back the launch.