In typical Apple fashion, the Cupertino-based company isn’t rushing its rumoured foldable phone to market.
By Jay McGregor Senior Contributor
It isn’t overly concerned about keeping pace with Samsung, Motorola and other manufacturers to release its flexible iPhone (or iPad). Instead, analysts say that Apple is refining the technology and eyeing a 2021 launch.
Samsung could well be on its third Galaxy Fold Foldable Phone by the time Apple’s device arrives – if it ever does – and by then and we’ll have a better idea of whether or not this technology is the future or a fad. Outside of a handful of examples – such as FaceID technology – this is the usual script: Apple adopts a technology later than its Android rivals and makes it mainstream in a way its Android rivals never could.
The benefit of doing this is that it has time to make the technology properly work and learn from the fumbles of other companies. What can Apple can improve on when it comes to foldable phones? Price, durability, repairability and necessity.
The three foldable phones that are available to buy right right now (excluding dual-screen devices) are Samsung’s Galaxy Fold, Huawei’s Mate X and Motorola’s Razr. The Samsung and Huawei devices cost around $2000, whereas Motorola’s handset retails for $1500 – they’re not cheap.
By the time Apple enters the market rival devices will likely have dropped their prices, which could be an issue for the iPhone maker since it isn’t exactly known for the affordability of its products.
I can’t honestly imagine a scenario where Apple’s first next-generation product undercuts Samsung, but I hope some sort of olive branch is offered to potential buyers in the way of bundles. More