How do you ‘win’ Mobile World Congress?
With countless journalists, analysts, manufacturers, carriers, and more all descending on Barcelona this week to talk everything from folding display technology and monetizing iOT to self-disruption and the impact of 5G connectivity; the question next week will be ‘who won?’
It’s almost academic to have just one winner because everyone goes in with different goals. Samsung want people to talk about the Galaxy Fold (it launched the week before to capture the headlines and to be seen as ‘first’), with other manufacturers making sure their folding efforts are known about.
The evolution of smartphone cameras will be on show, as will connection speeds, new devices, and addressing new markets.
OnePlus, as with every attendee, has its own goals and while MWC is not baked into its product schedule, how it plans to win at MWC offers a good insight into the key part that MWC plays for the industry players, and how it eventually benefits consumers
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