Chinese phone maker Oppo brought its Reno 2 and Reno 2Z phones to Europe on Wednesday, after unveiling them in Asia back in August.
Like Honor, HMD (Nokia), Xiaomi and OnePlus, Oppo sees a massive opportunity to challenge dominant forces Apple and Samsung. To do so, it’s willing to take some risks.
That’s why it plans to launch its next flagship phone in Europe in 2020, rather than follow its usual routine of a launch in Asia. Maggie Xue, president of Oppo’s Western Europe business, said an early “mistake” that the company made when coming to Europe was not using the continent as the launchpad for new devices.
“In the future for the global flagship product launch event, it should definitely be Europe first,” Xue said in an exclusive interview Tuesday.
When asked when to expect this European flagship phone launch, Xue said to look for it in late February at the Mobile World Congress trade show in Barcelona. “It is where the latest products and also the latest technology will be, and you can get all the information there,” Xue said. More