Samsung’s mobile division head, D.J. Koh, has said the company’s forthcoming new devices will meet the expectations of those waiting for them.
The Samsung executive talked up the new launches to a South Korean publication, which quotes him as saying, “I will try my best to meet the expectations of consumers who have been waiting for our products.”
The next Samsung Unpacked event — the name given to its most glitzy media gatherings — will take place on February 20 in San Francisco, and expectations are seriously high already. It’s expected we will be introduced to the Galaxy S10 family, and the long-awaited and much-rumored Samsung folding smartphone. As Samsung events go, it’s likely to be the most important, and most influential the company has held in some time.
Smartphone buyers will be hoping the Galaxy S10 is a greater step forward over the Galaxy S9, than the S9 was over the Galaxy S8. The Galaxy S10 will be the high-end device Samsung uses to battle Apple’s iPhone XS and XS Max, plus their sequels, for the next year.
The folding smartphone, however, will be Samsung’s equivalent of the iPhone X — an exciting technical showcase built to coincide with an anniversary — in this case, the 10th anniversary of the Galaxy S series.
It’s also going to be a trendsetter. Samsung will be one of the very first to show a likely almost final folding smartphone, which will then be followed by other devices using this cutting-edge type of design from Huawei, Oppo, Xiaomi, LG, and others over the coming months. There are concerns over how folding smartphones will be used, and whether they’re anything more than gimmicks to capture our interest in the short term.
Koh’s words emphasize he’s aware of this, but also how Samsung needs us to be excited about the new roster of hardware for the sake of the business. More