Microsoft’s foldable Surface tablet and smartphone won’t go on sale for another year, but they can still tell you a lot about how the company sees itself – and its future.
By Steve Ranger
Speaking in London this week, Microsoft’s chief product officer Panos Panay put the company’s Surface range of devices into some broader context, and noted that these products are now a core part of Microsoft strategy.
“We’ve been doing hardware a long time at the company but now the product it is the centre of Microsoft in many ways, all the best of Microsoft together,” he said.
Microsoft has certainly been making hardware of various sorts for decades, with varying degrees of success.
But the Surface range – encompassing laptops, tablet-PC hybrids and soon a foldable tablet and a smartphone – has been a big success for the company, generating both praise for sleek designs and billions in revenue.
Just as importantly, these devices have shown other PC makers how to give their own tired designs a makeover – much needed as PC sales continue to decline. More