Like the new Samsung smartphone, this Generation T honouree is a gamechanger, and isn’t afraid to stand out from the crowd.
Roshni Mahtani loves a challenge. When she was just 25, Roshni started a parenting blog. Here’s the twist: she wasn’t a parent and pretty much knew nothing much about raising children.
“Babysitting in New York, I crossed paths with a toddler who was so curious about everything, including where I came from. I wanted to find out if I could feed her durian and the answers just weren’t available online back then. I realised that all the information mums in Asia were getting were culturally irrelevant. I saw a space, took it, and the rest is history.”
It was a turning point. With that, Roshni carved out a space online for that blog—theAsianparent, which is now Southeast Asia’s largest platform for mothers. It spans 12 countries, with 25 million monthly active users. Its holding company Tickled Media recently completed a Series C funding, which closed with an 8-figure sum in US dollars, to expand into Africa.
The technopreneur was one of the first in Singapore to be introduced to the redesigned Samsung Galaxy Fold, a game-changer in the mobile industry. Both a smartphone and a tablet, the Galaxy Fold has altered the way we look at phones. “It’s a very versatile phone and overall cuts down on the number of devices I need to bring out. With this phone, I don’t need to use my tablet ever again,” says Roshni.
We find out that being ahead head of the curve is a philosophy that Samsung imbues—and as we find out—Roshni has too:
You started TheAsianParent at the age of 25 when you were not a parent, creating content for a niche in an otherwise cluttered workspace. What did friends and family say about this decision?
Roshni Mahtani (RM) They all had their doubts but I can be very persuasive. Plus, I knew that eventually I wanted to have my own family so it wasn’t that far from my own truth. I also believed, and still do, that the way to make the world better is through the family— helping parents raising healthy, happy, confident children. I couldn’t think of anything I wanted to devote my time and energy to more.
How would you describe yourself as an entrepreneur?
RM Looking back, what kept me going then is remarkably different from what drives me now. In the beginning, it was all about hustle, turning a profit, proving things—to yourself, your clients, your team. Today, it’s much bigger than that, though no less urgent.
We’ve come to a point where we have significant influence. Millions of mums listening not just to us, but to each other. And we go too, where we are needed. We’ve launched in Africa, where mums are hungry for knowledge about maternal and child care. This is an impact that I never even dreamed of when we were just starting out. More
By Daphne Chen-Cordeiro September 18, 2019