A trick or device intended to attract attention, publicity, or business.
I’ve been a part of many industries and, without fail, each industry eventually resorts to gimmicks to sell a product. In some instances, the gimmick convinces consumers that the new product and is the must-have of the industry.
Consider the world of mountain biking. For years, mountain bikes rolled on 26-inch wheels. Then, someone decided those wheels needed to be 29 inches. The 29-inch wheel actually made a lot of sense as it rolled over various terrain more efficiently and smoothly than the 26-inch wheel did. But then another company decided that the wheel size needed to be 27.5 inches. In each iteration, new bikes were built around these sizes with the idea that consumers would think a new size (and a new bike) was the latest a must-have.
The smartphone industry is no stranger to such snake-oil salesmanship. We’ve seen pop-up selfie cameras, Samsung Air View, built-in projectors, the HTC kickstand, the Amazon Fire Phone, the Ubuntu Phone, LG Modules, smart scroll, Alcatel disco lights, Blackberry Storm, Samsung edge display, KnockOn Password, HTC U11, and Pixel squeezable sides.
The point being, the smartphone industry is keen on bringing to light a plethora of gimmicks to try and woo users away from their current devices.
The latest gimmick? Foldable phones. On paper, or at least in the imagination, this idea sounds incredible. Or, to be honest, what truly sounds incredible are the possibilities that could come from foldable phones. Imagine if every foldable phone serves as nothing more than a concept idea brought to life to show what the industry is capable of producing.
If you look at it from that perspective, the foldable phone might be the perfect bridge to a next-gen device.
It seems, however, the industry isn’t treating the foldable phone as such. Instead, the industry is treating these new gadgets in a similar fashion to the bike industry and its 27.5-inch wheels. In other words, this is a must-have.
Do you? Do you really? More
By Jack Wallen